The Resource Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
Resource Information
The item Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book
- Language
- eng
- Extent
- 1 online resource (xii, 95 pages)
- Contents
-
- Word of mouth vs. word-of-mouth marketing
- The power of word-of-mouth marketing
- How to build a buzz
- When and where to buzz
- WOMM at work : reports from the front lines
- Power pack
- Isbn
- 9780838997406
- Label
- Building a buzz : libraries & word-of-mouth marketing
- Title
- Building a buzz
- Title remainder
- libraries & word-of-mouth marketing
- Statement of responsibility
- Peggy Barber and Linda Wallace
- Title variation
- Building a buzz : libraries and word-of-mouth marketing
- Language
- eng
- Summary
- Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Barber, Peggy
- Dewey number
- 021.7
- Illustrations
- illustrations
- Index
- index present
- LC call number
- Z716.3
- LC item number
- .B37 2010eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Wallace, Linda K
- http://library.link/vocab/subjectName
-
- Libraries
- Libraries
- Libraries
- LANGUAGE ARTS & DISCIPLINES
- Libraries
- Libraries
- United States
- Label
- Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
- Control code
- 567497138
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 95 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780838997406
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Other physical details
- illustrations
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)567497138
- Label
- Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
- Control code
- 567497138
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 95 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780838997406
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Other physical details
- illustrations
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)567497138
Subject
- Case studies
- Electronic books
- LANGUAGE ARTS & DISCIPLINES -- Library & Information Science | General
- Libraries -- Marketing
- Libraries -- Marketing
- Libraries -- Public relations
- Libraries -- Public relations
- Libraries -- United States -- Marketing -- Case studies
- United States
Genre
Member of
Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Building-a-buzz--libraries--word-of-mouth/OUbbLPgGLNk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Building-a-buzz--libraries--word-of-mouth/OUbbLPgGLNk/">Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Building-a-buzz--libraries--word-of-mouth/OUbbLPgGLNk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Building-a-buzz--libraries--word-of-mouth/OUbbLPgGLNk/">Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
