Coverart for item
The Resource Building strong brands, David A. Aaker

Building strong brands, David A. Aaker

Label
Building strong brands
Title
Building strong brands
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Summary
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, David A
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
A216 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Intangible property
  • Marketing
  • Product Line Management
  • Marketing
  • Product Line Management
Label
Building strong brands, David A. Aaker
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 359-366) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizing for brand building
Control code
32509458
Dimensions
25 cm
Extent
ix, 380 pages
Isbn
9780029001516
Lccn
95009238
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1730919
Label
Building strong brands, David A. Aaker
Publication
Bibliography note
Includes bibliographical references (pages 359-366) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizing for brand building
Control code
32509458
Dimensions
25 cm
Extent
ix, 380 pages
Isbn
9780029001516
Lccn
95009238
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1730919

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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