Coverart for item
The Resource Business analytics principles, concepts, and application : what, why, and how, Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey

Business analytics principles, concepts, and application : what, why, and how, Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey

Label
Business analytics principles, concepts, and application : what, why, and how
Title
Business analytics principles, concepts, and application
Title remainder
what, why, and how
Statement of responsibility
Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Creator
Contributor
Subject
Language
eng
Summary
Annotation
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Schniederjans, Marc J
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.S365 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Schniederjans, Dara G
  • Starkey, Christopher M
Series statement
FT Press Analytics Ser
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Industrial management
  • Business planning
  • Industrial management
  • Strategic planning
Summary expansion
Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of IBM's menu-based SPSS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. A valuable resource for all beginning-to-intermediate-level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research
Label
Business analytics principles, concepts, and application : what, why, and how, Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
880637879
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780133552256
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9780133552188
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000432
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)880637879
Label
Business analytics principles, concepts, and application : what, why, and how, Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
880637879
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780133552256
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9780133552188
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000432
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)880637879

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      38.946102 -92.330125
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