Coverart for item
The Resource Business gamification for dummies, by Kris Duggan, Kate Shoup

Business gamification for dummies, by Kris Duggan, Kate Shoup

Label
Business gamification for dummies
Title
Business gamification for dummies
Statement of responsibility
by Kris Duggan, Kate Shoup
Creator
Contributor
Subject
Language
eng
Summary
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. <ul
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Duggan, Kris
Dewey number
658.872
Index
no index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
Shoup, Kate
Series statement
For dummies
http://library.link/vocab/subjectName
  • Internet marketing
  • Consumer behavior
  • Computer games
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Computer games
  • Consumer behavior
  • Verbraucherverhalten
  • Internet
  • Spiel
  • Motivation
  • Online-Marketing
  • Computerspiel
Label
Business gamification for dummies, by Kris Duggan, Kate Shoup
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Basic training : grasping the basics -- part II. Decisions, decisions : choosing a gamification framework -- part III. Getting your gamification program off the ground -- part IV. The part of tens
Control code
826370837
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781283960441
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 427294
  • 61f06b10-49a1-4704-b102-0cf2310a1240
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)826370837
Label
Business gamification for dummies, by Kris Duggan, Kate Shoup
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Basic training : grasping the basics -- part II. Decisions, decisions : choosing a gamification framework -- part III. Getting your gamification program off the ground -- part IV. The part of tens
Control code
826370837
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781283960441
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 427294
  • 61f06b10-49a1-4704-b102-0cf2310a1240
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)826370837

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...