Coverart for item
The Resource Buy now : creative marketing that gets customers to respond to you and your product, Rick Cesari, Ron Lynch ; with Tom Kelly

Buy now : creative marketing that gets customers to respond to you and your product, Rick Cesari, Ron Lynch ; with Tom Kelly

Label
Buy now : creative marketing that gets customers to respond to you and your product
Title
Buy now
Title remainder
creative marketing that gets customers to respond to you and your product
Statement of responsibility
Rick Cesari, Ron Lynch ; with Tom Kelly
Creator
Contributor
Subject
Language
eng
Summary
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."--
Assigning source
Provided by publisher
Cataloging source
UMI
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Cesari, Rick
Dewey number
658.8/72
Index
index present
LC call number
HF5415.126
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
  • 1966-
  • 1950 October 8-
http://library.link/vocab/relatedWorkOrContributorName
  • Lynch, Ron
  • Kelly, Tom
http://library.link/vocab/subjectName
  • Direct marketing
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer relations
  • Direct marketing
Label
Buy now : creative marketing that gets customers to respond to you and your product, Rick Cesari, Ron Lynch ; with Tom Kelly
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Title; Copyright; Prologue: The Secret to Our Success; Chapter 1 : Why "Buy Now"?; The Direct Response Solution; Carnival Beginnings; Why Direct Response?; Liar, Liar, Pants on Fire; Chapter 2 : The Geeks Inherit the Earth; Why Is Direct Response a Great Value?; Why Doesn't Everyone Try Direct Response?; What Is a Brand and Why Do I Need One?; Chapter 3 : They Don't Teach This in College; The Pitch; My Story; From Real Estate to Infomercials; How to Make a Million; Chapter 4 : Juicing for Dollars; The Power of PR; Live Seminars; Chapter 5 : Building the Juiceman® Brand
Control code
741566617
Dimensions
unknown
Extent
1 online resource (xiv, 224 pages)
Form of item
online
Isbn
9781118007891
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000099
  • 1fe4b1a1-36f5-4cfe-bd90-37f1bd16c896
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)741566617
Label
Buy now : creative marketing that gets customers to respond to you and your product, Rick Cesari, Ron Lynch ; with Tom Kelly
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Title; Copyright; Prologue: The Secret to Our Success; Chapter 1 : Why "Buy Now"?; The Direct Response Solution; Carnival Beginnings; Why Direct Response?; Liar, Liar, Pants on Fire; Chapter 2 : The Geeks Inherit the Earth; Why Is Direct Response a Great Value?; Why Doesn't Everyone Try Direct Response?; What Is a Brand and Why Do I Need One?; Chapter 3 : They Don't Teach This in College; The Pitch; My Story; From Real Estate to Infomercials; How to Make a Million; Chapter 4 : Juicing for Dollars; The Power of PR; Live Seminars; Chapter 5 : Building the Juiceman® Brand
Control code
741566617
Dimensions
unknown
Extent
1 online resource (xiv, 224 pages)
Form of item
online
Isbn
9781118007891
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000099
  • 1fe4b1a1-36f5-4cfe-bd90-37f1bd16c896
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)741566617

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