Coverart for item
The Resource Cases in advertising management, Larry D. Kelley and Donald W. Jugenheimer

Cases in advertising management, Larry D. Kelley and Donald W. Jugenheimer

Label
Cases in advertising management
Title
Cases in advertising management
Statement of responsibility
Larry D. Kelley and Donald W. Jugenheimer
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. It can stand alone, or, for instructors who like to incorporate a combined casebook and textbook approach, be adopted alongside any standard text, including Advertising Management by the same authors." "The book contains actual cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ("How to Analyze a Case Study") is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Kelley, Larry D.
Dewey number
659.1
Illustrations
illustrations
Index
no index present
LC call number
HF5823
LC item number
.K3443 2009
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Jugenheimer, Donald W
http://library.link/vocab/subjectName
Advertising
Label
Cases in advertising management, Larry D. Kelley and Donald W. Jugenheimer
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
252920896
Dimensions
24 cm
Extent
xviii, 120 pages
Isbn
9780765622617
Isbn Type
(pbk. : alk. paper)
Lccn
2008039868
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)252920896
Label
Cases in advertising management, Larry D. Kelley and Donald W. Jugenheimer
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
252920896
Dimensions
24 cm
Extent
xviii, 120 pages
Isbn
9780765622617
Isbn Type
(pbk. : alk. paper)
Lccn
2008039868
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)252920896

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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