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The Resource Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies

Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies

Creator
Author
Contributor
Summary
A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006)
Language
eng
Work
Publication
Extent
1 online resource (1 PDF file (x, 76 pages))
Note
Title from PDF title page
Contents
  • Introduction and themes of the workshop
  • Progress since food marketing to children and youth : threat or opportunity?
  • Emerging issues in food marketing
  • Innovations and future work in industry practices
  • Emerging policy initiatives and communication strategies
  • Discussions
Isbn
9780309269537
Instance
Label
Challenges and opportunities for change in food marketing to children and youth : workshop summary
Title
Challenges and opportunities for change in food marketing to children and youth
Title remainder
workshop summary
Statement of responsibility
Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Creator
Contributor
Author
Issuing body
Subject
Genre
Language
eng
Summary
A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006)
Member of
Cataloging source
NLM
http://library.link/vocab/creatorName
Breiner, Heather
Dewey number
658.8/340842
Funding information
This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project.
Illustrations
illustrations
Index
no index present
LC call number
HF5415.32
LC item number
.C435 2013eb
Literary form
non fiction
NAL call number
HF5415.32
NAL item number
.C435 2013
Nature of contents
  • dictionaries
  • bibliography
  • technical reports
NLM call number
WD 210
http://library.link/vocab/relatedWorkOrContributorDate
  • 1956-
  • 2012
http://library.link/vocab/relatedWorkOrContributorName
  • Parker, Lynn
  • Olson, Steve
  • Institute of Medicine (U.S.)
  • New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop)
http://library.link/vocab/subjectName
  • Child consumers
  • Advertising and children
  • Advertising and youth
  • Target marketing
  • Food industry and trade
  • Obesity in children
  • Child
  • Obesity
  • Advertising
  • Feeding Behavior
  • Food Industry
  • Food Preferences
  • United States
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising and children
  • Advertising and youth
  • Child consumers
  • Food industry and trade
  • Obesity in children
  • Target marketing
Label
Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Instantiates
Publication
Note
Title from PDF title page
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions
Control code
839275198
Dimensions
unknown
Extent
1 online resource (1 PDF file (x, 76 pages))
Form of item
online
Isbn
9780309269537
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)839275198
Label
Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Publication
Note
Title from PDF title page
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions
Control code
839275198
Dimensions
unknown
Extent
1 online resource (1 PDF file (x, 76 pages))
Form of item
online
Isbn
9780309269537
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)839275198

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