Coverart for item
The Resource Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies

Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies

Label
Challenges and opportunities for change in food marketing to children and youth : workshop summary
Title
Challenges and opportunities for change in food marketing to children and youth
Title remainder
workshop summary
Statement of responsibility
Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Contributor
Editor
Issuing body
Subject
Language
eng
Summary
"The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled 'New Challenges and Opportunities in Food Marketing to Children and Youth.'"--Publisher's description
Member of
Cataloging source
COO
Dewey number
658.8/340842
Index
no index present
LC call number
HF5415.32
LC item number
.C435 2013eb
Literary form
non fiction
NAL call number
HF5415.32
NAL item number
.C435 2013
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
  • Breiner, Heather
  • Parker, Lynn
  • Olson, Steve
  • Institute of Medicine (U.S.)
http://library.link/vocab/subjectName
  • Child consumers
  • Advertising and children
  • Advertising and youth
  • Target marketing
  • Food industry and trade
  • Obesity in children
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising and children
  • Advertising and youth
  • Child consumers
  • Food industry and trade
  • Obesity in children
  • Target marketing
Label
Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 55-57)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions
Control code
839275198
Dimensions
unknown
Extent
1 online resource (x, 76 pages)
Form of item
online
Isbn
9780309269544
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)839275198
Label
Challenges and opportunities for change in food marketing to children and youth : workshop summary, Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 55-57)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions
Control code
839275198
Dimensions
unknown
Extent
1 online resource (x, 76 pages)
Form of item
online
Isbn
9780309269544
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)839275198

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