Coverart for item
The Resource China catalyst : powering global growth by reaching the fastest growing consumer markets in the world, Dave M. Holloman

China catalyst : powering global growth by reaching the fastest growing consumer markets in the world, Dave M. Holloman

Label
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world
Title
China catalyst
Title remainder
powering global growth by reaching the fastest growing consumer markets in the world
Statement of responsibility
Dave M. Holloman
Creator
Subject
Genre
Language
eng
Summary
Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of em
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Holloman, Dave M.
Dewey number
382.0951
Index
index present
LC call number
HF3836.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • China
  • China
  • Investments, Foreign
  • International business enterprises
  • Economic development
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • POLITICAL SCIENCE
  • Commerce
  • Economic development
  • International business enterprises
  • International economic relations
  • Investments, Foreign
  • China
Label
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world, Dave M. Holloman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Preface; Notes; Acknowledgments; Part I: The New Phase of Global Growth; Chapter 1: Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; Chapter 2: Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; Chapter 3: Catalysts for Consumption
  • Build It Quickly: The Physical Infrastructure to Move Goods and PeopleIncentives to Increase Consumption; The Free Flow of Capital; Notes; Part II: Markets, Channels, and Capabilities; Chapter 4: One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; Notes; Chapter 5: Channels to a Growing Market; An Overview of China's Major Channels to Market; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; Chapter 6: Guan Xi Goes Online; An Overview of China's Digital World
  • The E-Commerce RocketE-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; Chapter 7: Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; Distribution Trends; Retailer-Supplier Partnerships; Notes; Chapter 8: Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; Part III: Forging Ahead; Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model
  • Targeting Demand Clusters and Expanding OutExpanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; Chapter 10: The New Export Machine; Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company; Switching the Innovation Gear; Digital Culture; Multichannel Innovation; Notes; Chapter 11: The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Conclusion; Notes; About the Author; Index
Control code
828724602
Extent
1 online resource
Form of item
online
Isbn
9781118411292
Lccn
2013008206
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
63406797-259c-4d8b-aca0-d5d84624c0be
Specific material designation
remote
System control number
(OCoLC)828724602
Label
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world, Dave M. Holloman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Preface; Notes; Acknowledgments; Part I: The New Phase of Global Growth; Chapter 1: Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; Chapter 2: Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; Chapter 3: Catalysts for Consumption
  • Build It Quickly: The Physical Infrastructure to Move Goods and PeopleIncentives to Increase Consumption; The Free Flow of Capital; Notes; Part II: Markets, Channels, and Capabilities; Chapter 4: One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; Notes; Chapter 5: Channels to a Growing Market; An Overview of China's Major Channels to Market; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; Chapter 6: Guan Xi Goes Online; An Overview of China's Digital World
  • The E-Commerce RocketE-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; Chapter 7: Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; Distribution Trends; Retailer-Supplier Partnerships; Notes; Chapter 8: Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; Part III: Forging Ahead; Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model
  • Targeting Demand Clusters and Expanding OutExpanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; Chapter 10: The New Export Machine; Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company; Switching the Innovation Gear; Digital Culture; Multichannel Innovation; Notes; Chapter 11: The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Conclusion; Notes; About the Author; Index
Control code
828724602
Extent
1 online resource
Form of item
online
Isbn
9781118411292
Lccn
2013008206
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
63406797-259c-4d8b-aca0-d5d84624c0be
Specific material designation
remote
System control number
(OCoLC)828724602

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