Coverart for item
The Resource Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis

Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis

Label
Cognitive interviewing : a tool for improving questionnaire design
Title
Cognitive interviewing
Title remainder
a tool for improving questionnaire design
Statement of responsibility
Gordon B. Willis
Title variation
Improving questionnaire design
Creator
Subject
Language
eng
Summary
"Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Willis, Gordon B.
Dewey number
001.4/33
Index
index present
LC call number
H61.28
LC item number
.W55 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Interviewing
  • Cognition
  • Questionnaires
  • Social surveys
  • Social sciences
  • Psychology
Label
Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 299-319) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions
Control code
55644584
Dimensions
23 cm
Extent
xii, 335 pages
Isbn
9780761928034
Isbn Type
(cloth)
Lccn
2004013649
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis
Publication
Bibliography note
Includes bibliographical references (pages 299-319) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions
Control code
55644584
Dimensions
23 cm
Extent
xii, 335 pages
Isbn
9780761928034
Isbn Type
(cloth)
Lccn
2004013649
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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