Coverart for item
The Resource Communication best practices at Dell, General Electric, Microsoft, and Monsanto, by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams

Communication best practices at Dell, General Electric, Microsoft, and Monsanto, by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams

Label
Communication best practices at Dell, General Electric, Microsoft, and Monsanto
Title
Communication best practices at Dell, General Electric, Microsoft, and Monsanto
Statement of responsibility
by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams
Creator
Contributor
Subject
Language
eng
Summary
"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice."--Jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Cushman, Donald P
Dewey number
658.4/5
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.C873 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
King, Sarah Sanderson
Series statement
SUNY series, human communication processes
http://library.link/vocab/subjectName
  • Communication in organizations
  • Benchmarking (Management)
Label
Communication best practices at Dell, General Electric, Microsoft, and Monsanto, by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports
  • Ted J. Smith III and William C. Adams
  • 6.
  • Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit
  • 7.
  • Time as a Limiting Factor: A Case Study of the Danville Bumper Works
  • 8.
  • Culture as a Limiting Factor: A Case Study of ABB
  • 1.
  • The Benchmarking of Organizational Communication Best Practices
  • 2.
  • Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System
  • 3.
  • Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System
  • 4.
  • Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System
Control code
50235081
Dimensions
23 cm
Extent
x, 153 pages
Isbn
9780791457405
Isbn Type
(pbk. : alk. paper)
Lccn
2002029184
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Communication best practices at Dell, General Electric, Microsoft, and Monsanto, by Donald P. Cushman and Sarah Sanderson King ; with a chapter by Ted Smith III and Williams C. Adams
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports
  • Ted J. Smith III and William C. Adams
  • 6.
  • Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit
  • 7.
  • Time as a Limiting Factor: A Case Study of the Danville Bumper Works
  • 8.
  • Culture as a Limiting Factor: A Case Study of ABB
  • 1.
  • The Benchmarking of Organizational Communication Best Practices
  • 2.
  • Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System
  • 3.
  • Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System
  • 4.
  • Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System
Control code
50235081
Dimensions
23 cm
Extent
x, 153 pages
Isbn
9780791457405
Isbn Type
(pbk. : alk. paper)
Lccn
2002029184
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

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      38.947290 -92.328025
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