Coverart for item
The Resource Comparison advertising : a worldwide study, J. J. Boddewyn and Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others]

Comparison advertising : a worldwide study, J. J. Boddewyn and Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others]

Label
Comparison advertising : a worldwide study
Title
Comparison advertising
Title remainder
a worldwide study
Statement of responsibility
J. J. Boddewyn and Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others]
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Boddewyn, J. J.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Marton, Katherin
  • International Advertising Association (1950- )
Series statement
Communication arts book
http://library.link/vocab/subjectName
Comparative advertising
Label
Comparison advertising : a worldwide study, J. J. Boddewyn and Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others]
Instantiates
Publication
Note
"A worldwide study sponsored by the International Advertising Association."
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
3844672
Dimensions
24 cm
Extent
x, 245 pages
Isbn
9780803812499
Isbn Type
(v. 1)
Lccn
78005546
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)117427
Label
Comparison advertising : a worldwide study, J. J. Boddewyn and Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others]
Publication
Note
"A worldwide study sponsored by the International Advertising Association."
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
3844672
Dimensions
24 cm
Extent
x, 245 pages
Isbn
9780803812499
Isbn Type
(v. 1)
Lccn
78005546
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)117427

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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