Coverart for item
The Resource Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted

Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted

Label
Competitive strategy for media firms : strategic and brand management in changing media markets
Title
Competitive strategy for media firms
Title remainder
strategic and brand management in changing media markets
Statement of responsibility
Sylvia M. Chan-Olmsted
Creator
Subject
Language
eng
Summary
"Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets." "This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners."--BOOK JACKET
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Chan-Olmsted, Sylvia M
Dewey number
384.54/068/4
Illustrations
illustrations
Index
index present
LC call number
HE8689.4
LC item number
.C43 2006
Literary form
non fiction
Nature of contents
bibliography
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Broadcasting
  • Brand name products
  • Branding (Marketing)
Label
Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction : enter the arena of strategic media management -- 2. primer in strategic management for media firms -- 3. primer in corporate and international strategy for media firms -- 4. primer in brand management for media firms -- 5. Strategy and competition in the new broadcast industries -- 6. Strategy and competition in the multichannel media industry -- 7. Strategy and competition in the enhanced television market -- 8. Strategy and competition in the broadband communications market -- 9. Strategy and competition of global media conglomerates -- 10. Conclusions
Control code
59360161
Dimensions
24 cm
Extent
xiv, 242 pages
Isbn
9780805848120
Isbn Type
(cloth : alk. paper)
Lccn
2005040117
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)59360161
Label
Competitive strategy for media firms : strategic and brand management in changing media markets, Sylvia M. Chan-Olmsted
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction : enter the arena of strategic media management -- 2. primer in strategic management for media firms -- 3. primer in corporate and international strategy for media firms -- 4. primer in brand management for media firms -- 5. Strategy and competition in the new broadcast industries -- 6. Strategy and competition in the multichannel media industry -- 7. Strategy and competition in the enhanced television market -- 8. Strategy and competition in the broadband communications market -- 9. Strategy and competition of global media conglomerates -- 10. Conclusions
Control code
59360161
Dimensions
24 cm
Extent
xiv, 242 pages
Isbn
9780805848120
Isbn Type
(cloth : alk. paper)
Lccn
2005040117
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)59360161

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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