Coverart for item
The Resource Conducting research surveys via e-mail and the web, Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott

Conducting research surveys via e-mail and the web, Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott

Label
Conducting research surveys via e-mail and the web
Title
Conducting research surveys via e-mail and the web
Statement of responsibility
Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott
Creator
Contributor
Subject
Language
eng
Summary
  • "Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may be preferable to mail or telephone surveys when a list of e-mail addresses for the target population is available, thus eliminating the need for mail or phone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations that are difficult to reach by traditional survey methods. Web surveys are conducted more quickly than mail or phone surveys when respondents are contacted initially by e-mail, as is often the case when a representative panel of respondents has been assembled in advance. And, although surveys incur virtually no coding or data-entry costs because the data are captured electronically, the labor costs for design and programming can be high."--Rand abstracts
  • "The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Schonlau, Matthias
Dewey number
001.4/33
Illustrations
illustrations
Index
no index present
LC call number
HA29
LC item number
.S366 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1960-
  • 1966-
http://library.link/vocab/relatedWorkOrContributorName
  • Fricker, Ronald D.
  • Elliott, Marc N.
http://library.link/vocab/subjectName
  • Social sciences
  • Social sciences
  • Social surveys
  • Surveys
  • Electronic mail systems
  • Telephone surveys
  • Internet
Label
Conducting research surveys via e-mail and the web, Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 113-118)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
48435331
Dimensions
23 cm
Extent
xxiv, 118 pages
Isbn
9780833031105
Lccn
2001048925
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)48435331
Label
Conducting research surveys via e-mail and the web, Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott
Publication
Bibliography note
Includes bibliographical references (pages 113-118)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
48435331
Dimensions
23 cm
Extent
xxiv, 118 pages
Isbn
9780833031105
Lccn
2001048925
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)48435331

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