Coverart for item
The Resource Connecting With Consumers : Marketing For New Marketplace Realities

Connecting With Consumers : Marketing For New Marketplace Realities

Label
Connecting With Consumers : Marketing For New Marketplace Realities
Title
Connecting With Consumers
Title remainder
Marketing For New Marketplace Realities
Creator
Subject
Genre
Language
eng
Summary
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces ev
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Kimmel, Allan J
Dewey number
658.8342
Index
no index present
LC call number
HF5415.K56 2010
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Marketing
  • Marketing
Label
Connecting With Consumers : Marketing For New Marketplace Realities
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contents; preface; list of figures; list of exhibits; list of tables; list of boxes; abbreviations; part i: consumer-to-consumer influence: the rising power of consumers; part ii: connected marketing: measurement, approaches, and techniques; references; index
Control code
646788782
Dimensions
unknown
Extent
1 online resource (350 pages)
Form of item
online
Isbn
9780191582837
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)646788782
Label
Connecting With Consumers : Marketing For New Marketplace Realities
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contents; preface; list of figures; list of exhibits; list of tables; list of boxes; abbreviations; part i: consumer-to-consumer influence: the rising power of consumers; part ii: connected marketing: measurement, approaches, and techniques; references; index
Control code
646788782
Dimensions
unknown
Extent
1 online resource (350 pages)
Form of item
online
Isbn
9780191582837
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)646788782

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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