Coverart for item
The Resource Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster

Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster

Label
Connective branding : building brand equity in a demanding world
Title
Connective branding
Title remainder
building brand equity in a demanding world
Statement of responsibility
Claudia Fisher-Buttinger and Christine Vallaster
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Fisher-Buttinger, Claudia
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
F57 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Vallaster, Christine
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Corporate image
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications - stakeholder engagement -- Practical applications - the process of alignment -- Epilogue - the law of the seventh generation
Control code
244653075
Dimensions
24 cm
Extent
xxi, 358 pages
Isbn
9780470512401
Isbn Type
(alk. paper)
Lccn
2008040265
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)244653075
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications - stakeholder engagement -- Practical applications - the process of alignment -- Epilogue - the law of the seventh generation
Control code
244653075
Dimensions
24 cm
Extent
xxi, 358 pages
Isbn
9780470512401
Isbn Type
(alk. paper)
Lccn
2008040265
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)244653075

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
Processing Feedback ...