Coverart for item
The Resource Consumer behavior in Asia, Hellmut Schütte with Deanna Ciarlante

Consumer behavior in Asia, Hellmut Schütte with Deanna Ciarlante

Label
Consumer behavior in Asia
Title
Consumer behavior in Asia
Statement of responsibility
Hellmut Schütte with Deanna Ciarlante
Creator
Contributor
Subject
Language
eng
Summary
"Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods." "Consumer Behavior in Asia will be indispensable for those seeking to adapt their marketing approach in Asia based on an in-depth and accessible understanding of Asian consumer behavior."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Schütte, Hellmut
Dewey number
658.8/342/095
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.A78
LC item number
S38 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ciarlante, Deanna
http://library.link/vocab/subjectName
  • Consumer behavior
  • Market segmentation
  • Market surveys
  • Marketing
  • Consumers
Label
Consumer behavior in Asia, Hellmut Schütte with Deanna Ciarlante
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 263-269) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
39013688
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780814781142
Lccn
98018783
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Consumer behavior in Asia, Hellmut Schütte with Deanna Ciarlante
Publication
Bibliography note
Includes bibliographical references (pages 263-269) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
39013688
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780814781142
Lccn
98018783
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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