Coverart for item
The Resource Content to commerce : engaging consumers across paid, owned and earned channels, Avi Savar

Content to commerce : engaging consumers across paid, owned and earned channels, Avi Savar

Label
Content to commerce : engaging consumers across paid, owned and earned channels
Title
Content to commerce
Title remainder
engaging consumers across paid, owned and earned channels
Statement of responsibility
Avi Savar
Creator
Subject
Language
eng
Summary
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Savar, Avi
Dewey number
658.8/72
Index
index present
LC call number
HF5414
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Social marketing
  • Internet marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Social marketing
  • Online-Marketing
  • Content Management
Label
Content to commerce : engaging consumers across paid, owned and earned channels, Avi Savar
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question
Control code
827198474
Extent
1 online resource
Form of item
online
Isbn
9781118526170
Lccn
2013005654
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000270
  • 3fec2818-3c28-4802-8d54-347b1d7e94ce
Publisher number
EB00063817
Specific material designation
remote
System control number
(OCoLC)827198474
Label
Content to commerce : engaging consumers across paid, owned and earned channels, Avi Savar
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question
Control code
827198474
Extent
1 online resource
Form of item
online
Isbn
9781118526170
Lccn
2013005654
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000270
  • 3fec2818-3c28-4802-8d54-347b1d7e94ce
Publisher number
EB00063817
Specific material designation
remote
System control number
(OCoLC)827198474

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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