The Resource Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls
Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls
Resource Information
The item Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"--
- Language
- eng
- Label
- Copy, copy, copy : how to do smarter marketing by using other peoples ideas
- Title
- Copy, copy, copy
- Title remainder
- how to do smarter marketing by using other peoples ideas
- Statement of responsibility
- Mark Earls
- Language
- eng
- Summary
- "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Earls, Mark
- Dewey number
- 658.8/02
- Index
- index present
- LC call number
- HF5415
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Marketing
- Consumer behavior
- Advertising
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Advertising
- Consumer behavior
- Marketing
- Commerce
- Business & Economics
- Marketing & Sales
- Label
- Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 890793107
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118964972
- Lccn
- 2014036325
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- n
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000592
- 0685d2d2-bc59-410e-8637-9e8a7b9797a4
- Specific material designation
- remote
- System control number
- (OCoLC)890793107
- Label
- Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 890793107
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118964972
- Lccn
- 2014036325
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- n
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000592
- 0685d2d2-bc59-410e-8637-9e8a7b9797a4
- Specific material designation
- remote
- System control number
- (OCoLC)890793107
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Copy-copy-copy--how-to-do-smarter-marketing-by/nH33FOJ1Pq4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Copy-copy-copy--how-to-do-smarter-marketing-by/nH33FOJ1Pq4/">Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
