Coverart for item
The Resource Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives, edited by Bertrand Moingeon and Guillaume Soenen

Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives, edited by Bertrand Moingeon and Guillaume Soenen

Label
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
Title
Corporate and organizational identities
Title remainder
integrating strategy, marketing, communication and organizational perspectives
Statement of responsibility
edited by Bertrand Moingeon and Guillaume Soenen
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658
Illustrations
illustrations
Index
index present
LC call number
HD58.7
LC item number
.C638 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Moingeon, Bertrand
  • Soenen, Guillaume B
http://library.link/vocab/subjectName
  • Corporate culture
  • Organization
  • Organizational sociology
Label
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives, edited by Bertrand Moingeon and Guillaume Soenen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Kevin W. Rock, Michael G. Pratt
  • PART II. Identities in action
  • Reducing dissonance: closing the gap between projected and attributed identity
  • Samia Chreim
  • Manifestations in behavior versus perceptions of identity: convergence or not?
  • Johan Van Rekom
  • Narrative identity: navigating between "reality" and "fiction"
  • Bernard Kahane, Roland Reitter
  • PART III. Managing identities
  • Creating a new identity for France Télécom: beyond a visual exercise?
  • Introduction
  • Monique Brun
  • Conversion of organizational identity research findings into actions
  • Cees B.M. Van Riel, Jan-Jelle Van Hasselt
  • Corporate brand and organizational identity
  • Jean-Noël Kapferer
  • Bertrand Moingeon, Guillaume Soenen
  • PART I. The dynamics of identities
  • Five facets of collective identities: integrating corporate and organizational identity
  • Guillaume Soenen, Bertrand Moingeon
  • Hybrid identity of law firms
  • Stuart Albert, Edward Adams
  • Where do we go from here? Predicting identification among dispersed employees
Control code
49952544
Dimensions
24 cm
Extent
xvii, 201 pages
Isbn
9780415282048
Lccn
2002068013
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives, edited by Bertrand Moingeon and Guillaume Soenen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Kevin W. Rock, Michael G. Pratt
  • PART II. Identities in action
  • Reducing dissonance: closing the gap between projected and attributed identity
  • Samia Chreim
  • Manifestations in behavior versus perceptions of identity: convergence or not?
  • Johan Van Rekom
  • Narrative identity: navigating between "reality" and "fiction"
  • Bernard Kahane, Roland Reitter
  • PART III. Managing identities
  • Creating a new identity for France Télécom: beyond a visual exercise?
  • Introduction
  • Monique Brun
  • Conversion of organizational identity research findings into actions
  • Cees B.M. Van Riel, Jan-Jelle Van Hasselt
  • Corporate brand and organizational identity
  • Jean-Noël Kapferer
  • Bertrand Moingeon, Guillaume Soenen
  • PART I. The dynamics of identities
  • Five facets of collective identities: integrating corporate and organizational identity
  • Guillaume Soenen, Bertrand Moingeon
  • Hybrid identity of law firms
  • Stuart Albert, Edward Adams
  • Where do we go from here? Predicting identification among dispersed employees
Control code
49952544
Dimensions
24 cm
Extent
xvii, 201 pages
Isbn
9780415282048
Lccn
2002068013
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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