Coverart for item
The Resource Corporate communication : a guide to theory & practice, Joep Cornelissen

Corporate communication : a guide to theory & practice, Joep Cornelissen

Label
Corporate communication : a guide to theory & practice
Title
Corporate communication
Title remainder
a guide to theory & practice
Statement of responsibility
Joep Cornelissen
Creator
Author
Subject
Language
eng
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Cornelissen, Joep
Dewey number
658.45
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.C667 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in management
  • Business communication
  • Business communication
  • Communication in management
Label
Corporate communication : a guide to theory & practice, Joep Cornelissen
Instantiates
Publication
Copyright
Note
Previous edition: 2011
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication
Control code
868080616
Dimensions
25 cm
Edition
4th edition.
Extent
xxi, 294 pages
Isbn
9781446274941
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)868080616
Label
Corporate communication : a guide to theory & practice, Joep Cornelissen
Publication
Copyright
Note
Previous edition: 2011
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication
Control code
868080616
Dimensions
25 cm
Edition
4th edition.
Extent
xxi, 294 pages
Isbn
9781446274941
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)868080616

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
Processing Feedback ...