Coverart for item
The Resource Corporate communication : a marketing viewpoint, Klement Podnar

Corporate communication : a marketing viewpoint, Klement Podnar

Label
Corporate communication : a marketing viewpoint
Title
Corporate communication
Title remainder
a marketing viewpoint
Statement of responsibility
Klement Podnar
Creator
Author
Subject
Language
  • eng
  • slv
  • eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Podnar, Klement
Dewey number
658.4/5
Index
index present
Language note
Translated from the Slovenian
LC call number
HD30.3
LC item number
.P625 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Communication in organizations
  • Corporate culture
  • Corporate image
  • Organizational behavior
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Communication in organizations
  • Corporate culture
  • Corporate image
  • Marketing
  • Organizational behavior
Label
Corporate communication : a marketing viewpoint, Klement Podnar
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability
Control code
895660889
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781322314877
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
662769
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)895660889
Label
Corporate communication : a marketing viewpoint, Klement Podnar
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability
Control code
895660889
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781322314877
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
662769
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)895660889

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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