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The Resource Corporate communications for executives, authored and edited by Michael B. Goodman

Corporate communications for executives, authored and edited by Michael B. Goodman

Label
Corporate communications for executives
Title
Corporate communications for executives
Statement of responsibility
authored and edited by Michael B. Goodman
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Goodman, Michael B
Dewey number
658.4/5
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.G656 1998
Literary form
non fiction
Nature of contents
bibliography
Series statement
Suny series, Human communication processes
http://library.link/vocab/subjectName
  • Communication in management
  • Corporations
  • Social responsibility of business
  • Corporate culture
  • Communication in organizations
Label
Corporate communications for executives, authored and edited by Michael B. Goodman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Presentations: Meetings and Speeches
  • Communication with Developing Countries
  • Communication Technologies Overcome Barriers of Time and Space
  • Europe and the European Union
  • Michael B. Goodman
  • Selecting Media
  • Becoming a Multimedia Professional
  • Odor of Mendacity: Root Causes of Poor Corporate Communication
  • Edmond H. Weiss
  • 3..
  • Corporate Communication and Corporate Culture
  • Defining a Corporation's Culture
  • Signs of a Culture in Trouble
  • Corporate Culture Changes
  • 1..
  • Perpetuating Corporate Culture
  • Communication and Change: Effective Change Communication is Personal, Global, and Continuous
  • Michael B. Goodman, Karen E. Willis and Virginia C. Holihan
  • Interpersonal Stress in the Organization: The Role of Psychological Fusion
  • Paul P. Baard
  • Corporate Culture: Add 99 Years of Seasoning
  • Elliott Hebert
  • 4..
  • Corporate Identity
  • Mission Statements and Corporate Philosophies
  • Overview of Corporate Communication
  • Logos, Letterhead, and Annual Reports
  • Advertising and Company Perception
  • Internal Perception Programs
  • External Communication and Perception of Company Image
  • Relations with Various Publics
  • Outreach Programs
  • Government Relations: Local, State, and Federal Regulators and Agencies
  • Customer Relations
  • Public Broadcasting Sponsorships and Corporate Identity
  • Misconception: Public TV and Corporate Advertising
  • Corporate Communication and Its Strategic Importance
  • Public TV and the Corporate Marketplace
  • Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services
  • David H. Ostroff, Dawn Donnelly and Alan Fried
  • 5..
  • Corporate Citizenship and Social Responsibility
  • Corporation as Citizen
  • Corporate Citizenship Policy
  • Benefits of Corporate Citizenship
  • Building Equity through Community Relations
  • "New England Approach"
  • Developing a Corporate Communication Philosophy
  • Corporate Social Responsibility: New Ways of Making a Profit
  • Patricia Siccone
  • Selling Science to Society
  • Linn A. Weiss
  • Crime, Business Ethics, and Corporate Communication
  • Vaughana Macy Feary
  • 6..
  • Corporate Communication and Meeting the Press
  • Meeting the Press: General Criteria
  • Meeting the Press: Some Guidelines
  • 2..
  • Wall Street: The Financial Press
  • Main Street: The Hometown Media
  • Park Avenue: National Newspapers
  • Industrial Boulevard: The Trade Publications
  • Research Plaza: Professional Journals
  • Broadway: Entertainment Media
  • Case of the VP for External Communication
  • Orange and Rockland Utilities, Inc. and Subsidiaries
  • "Get Tough on Crime: But Don't Lock 'em in My Back Yard"
  • Diana Vance
  • Corporate Communication Practice
  • 7..
  • Corporate Communication and Crisis
  • Stages of a Crisis and the Corporate Response
  • Crisis Communication Plans
  • Responding to Pressure Groups
  • "Green" Issues and Crisis Preparation
  • Supplying Your Own Banana Peels
  • Marion K. Pinsdorf
  • Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times
  • Linda M. Dulye
  • Skills and Talents for Individuals
  • 8..
  • Corporate Communication and Technology
  • Understanding Information and Technology
  • Using Media Technologies
  • Voice Mail, E-mail, LAN, the Internet, the World Wide Web
  • Organizations and People Suitable for Technical Innovation
  • Influence on Language
  • Technological Impact
  • Impact of Technological Innovation on the Corporation, on People, on Process
  • Information and Electronic Media
  • Small and Large Group Requirements
  • Anytime, Anywhere: The Social Impact of Emerging Communication Technology
  • Valerie Perugini
  • Efforts to Simplify Human-Computer Communication
  • Michael W. Cusack
  • 9..
  • Corporate Communication in Global Markets
  • Logistics of an Overseas Assignment
  • Who to Contact
  • Communication in the New Europe
  • Communication and the Pacific Rim
Control code
37935173
Dimensions
24 cm
Extent
xv, 329 pages
Isbn
9780791437629
Isbn Type
(pbk.)
Lccn
97045206
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Corporate communications for executives, authored and edited by Michael B. Goodman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Presentations: Meetings and Speeches
  • Communication with Developing Countries
  • Communication Technologies Overcome Barriers of Time and Space
  • Europe and the European Union
  • Michael B. Goodman
  • Selecting Media
  • Becoming a Multimedia Professional
  • Odor of Mendacity: Root Causes of Poor Corporate Communication
  • Edmond H. Weiss
  • 3..
  • Corporate Communication and Corporate Culture
  • Defining a Corporation's Culture
  • Signs of a Culture in Trouble
  • Corporate Culture Changes
  • 1..
  • Perpetuating Corporate Culture
  • Communication and Change: Effective Change Communication is Personal, Global, and Continuous
  • Michael B. Goodman, Karen E. Willis and Virginia C. Holihan
  • Interpersonal Stress in the Organization: The Role of Psychological Fusion
  • Paul P. Baard
  • Corporate Culture: Add 99 Years of Seasoning
  • Elliott Hebert
  • 4..
  • Corporate Identity
  • Mission Statements and Corporate Philosophies
  • Overview of Corporate Communication
  • Logos, Letterhead, and Annual Reports
  • Advertising and Company Perception
  • Internal Perception Programs
  • External Communication and Perception of Company Image
  • Relations with Various Publics
  • Outreach Programs
  • Government Relations: Local, State, and Federal Regulators and Agencies
  • Customer Relations
  • Public Broadcasting Sponsorships and Corporate Identity
  • Misconception: Public TV and Corporate Advertising
  • Corporate Communication and Its Strategic Importance
  • Public TV and the Corporate Marketplace
  • Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services
  • David H. Ostroff, Dawn Donnelly and Alan Fried
  • 5..
  • Corporate Citizenship and Social Responsibility
  • Corporation as Citizen
  • Corporate Citizenship Policy
  • Benefits of Corporate Citizenship
  • Building Equity through Community Relations
  • "New England Approach"
  • Developing a Corporate Communication Philosophy
  • Corporate Social Responsibility: New Ways of Making a Profit
  • Patricia Siccone
  • Selling Science to Society
  • Linn A. Weiss
  • Crime, Business Ethics, and Corporate Communication
  • Vaughana Macy Feary
  • 6..
  • Corporate Communication and Meeting the Press
  • Meeting the Press: General Criteria
  • Meeting the Press: Some Guidelines
  • 2..
  • Wall Street: The Financial Press
  • Main Street: The Hometown Media
  • Park Avenue: National Newspapers
  • Industrial Boulevard: The Trade Publications
  • Research Plaza: Professional Journals
  • Broadway: Entertainment Media
  • Case of the VP for External Communication
  • Orange and Rockland Utilities, Inc. and Subsidiaries
  • "Get Tough on Crime: But Don't Lock 'em in My Back Yard"
  • Diana Vance
  • Corporate Communication Practice
  • 7..
  • Corporate Communication and Crisis
  • Stages of a Crisis and the Corporate Response
  • Crisis Communication Plans
  • Responding to Pressure Groups
  • "Green" Issues and Crisis Preparation
  • Supplying Your Own Banana Peels
  • Marion K. Pinsdorf
  • Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times
  • Linda M. Dulye
  • Skills and Talents for Individuals
  • 8..
  • Corporate Communication and Technology
  • Understanding Information and Technology
  • Using Media Technologies
  • Voice Mail, E-mail, LAN, the Internet, the World Wide Web
  • Organizations and People Suitable for Technical Innovation
  • Influence on Language
  • Technological Impact
  • Impact of Technological Innovation on the Corporation, on People, on Process
  • Information and Electronic Media
  • Small and Large Group Requirements
  • Anytime, Anywhere: The Social Impact of Emerging Communication Technology
  • Valerie Perugini
  • Efforts to Simplify Human-Computer Communication
  • Michael W. Cusack
  • 9..
  • Corporate Communication in Global Markets
  • Logistics of an Overseas Assignment
  • Who to Contact
  • Communication in the New Europe
  • Communication and the Pacific Rim
Control code
37935173
Dimensions
24 cm
Extent
xv, 329 pages
Isbn
9780791437629
Isbn Type
(pbk.)
Lccn
97045206
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

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      38.944491 -92.326012
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