Coverart for item
The Resource Corporate legends and lore : the power of storytelling as a management tool, Peg C. Neuhauser

Corporate legends and lore : the power of storytelling as a management tool, Peg C. Neuhauser

Label
Corporate legends and lore : the power of storytelling as a management tool
Title
Corporate legends and lore
Title remainder
the power of storytelling as a management tool
Statement of responsibility
Peg C. Neuhauser
Creator
Subject
Language
eng
Summary
When you think about it, much of everyday business is communicated through stories, just as knowledge has been shared among people throughout history. Whether your organization is large or small, you as manager or leader have the power to motivate and inspire your employees, increase your firm's productivity, improve organizational morale, build interdepartmental trust and cooperation, and attain your management objectives - all through the age-old art of storytelling. Corporate Legends & Lore examines the role of storytelling in organizations, and its capacity to strengthen the culture and spirit of the workplace. The stories people tell can be positive and inspiring or negative and destructive to the future of a business and the people who work in it. Either way, stories are a driving force that can help to shape your organization's destiny. One of the most powerful of cultural tools, storytelling has been used by every society ever studied. Veteran members of a group use storytelling to train new members by passing on values, rules of behavior, and the language of their group. Storytelling is also used to protect and keep alive valuable truths that have been learned from the past and to create new visions for the future. Whether it's a tribe in the jungles of South America or a global high-tech corporation, every culture uses storytelling to protect its heritage and point the way to its future. Unfortunately, this powerful tool is often misused in organizations to reinforce and protect their weaknesses. Furthermore, an organization that has a habit of telling a high percentage of negative stories about itself is in danger of being destroyed from within. The disintegration may be gradual, but the symptoms of cynicism and anger are easy to spot
Related
Cataloging source
DLC
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Neuhauser, Peg
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication in management
  • Communication in organizations
  • Corporate culture
Label
Corporate legends and lore : the power of storytelling as a management tool, Peg C. Neuhauser
Instantiates
Publication
Note
Spine title: Corporate legends & lore
Bibliography note
Includes bibliographical references (pages 231-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. The Purpose of Storytelling in Organizations. 1. Getting the Message ... The Power of Stories. 2. Is It a Positive or Negative Story? 3. Six Types of Positive Stories in Organizations. 4. Retelling Your Organization's Stories -- pt. 2. Leading with Stories. 5. Your Corporate Heritage: Sacred Bundle Stories. 6. The Leader as Storyteller. 7. Inspiring Stories or Corporate Propaganda? -- pt. 3. Connecting the Individual and the Organization. 8. What Is Your Autobiography of Stories? 9. Who Are the Heroes in Your Organization? 10. Storytelling and the New Employee. 11. Storytelling and Relationships inside the Organization. 12. Protecting Employee Morale. 13. Storytelling and Relationships with Your Customers -- pt. 4. Storytelling as a Tool for Managing Change. 14. The Folklore of Organizations Built for Change. 15. The Role of Storytelling in Creating an Adaptive Organization. 16. Using Stories to Communicate Effectively during a Change. 17. Using Storytelling to Manage Resistance to Change. 18. Using Storytelling for Creativity and Innovation -- Addendum: Building Your Own Collection of Great Stories
Control code
27726709
Dimensions
23 cm
Extent
xvi, 234 pages
Isbn
9780070463264
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)1513557
Label
Corporate legends and lore : the power of storytelling as a management tool, Peg C. Neuhauser
Publication
Note
Spine title: Corporate legends & lore
Bibliography note
Includes bibliographical references (pages 231-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. The Purpose of Storytelling in Organizations. 1. Getting the Message ... The Power of Stories. 2. Is It a Positive or Negative Story? 3. Six Types of Positive Stories in Organizations. 4. Retelling Your Organization's Stories -- pt. 2. Leading with Stories. 5. Your Corporate Heritage: Sacred Bundle Stories. 6. The Leader as Storyteller. 7. Inspiring Stories or Corporate Propaganda? -- pt. 3. Connecting the Individual and the Organization. 8. What Is Your Autobiography of Stories? 9. Who Are the Heroes in Your Organization? 10. Storytelling and the New Employee. 11. Storytelling and Relationships inside the Organization. 12. Protecting Employee Morale. 13. Storytelling and Relationships with Your Customers -- pt. 4. Storytelling as a Tool for Managing Change. 14. The Folklore of Organizations Built for Change. 15. The Role of Storytelling in Creating an Adaptive Organization. 16. Using Stories to Communicate Effectively during a Change. 17. Using Storytelling to Manage Resistance to Change. 18. Using Storytelling for Creativity and Innovation -- Addendum: Building Your Own Collection of Great Stories
Control code
27726709
Dimensions
23 cm
Extent
xvi, 234 pages
Isbn
9780070463264
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)1513557

Library Locations

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