Coverart for item
The Resource Corporate reputation, Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun

Corporate reputation, Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun

Label
Corporate reputation
Title
Corporate reputation
Statement of responsibility
Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun
Creator
Contributor
Subject
Language
eng
Summary
Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalty toward the company's products and brands. Corporate reputation is one of the most popular nonfinancial indicators used by organizations in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation. When reputation first appeared as a concept, it brought about promises and hopes, but was found to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Now, the vague idea of reputation is acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation. --
Member of
Assigning source
Edited summary from book
Cataloging source
UMI
http://library.link/vocab/creatorName
Carreras, Enrique
Dewey number
659.2
Illustrations
illustrations
Index
no index present
LC call number
HD59.2
LC item number
.C37 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Alloza, Ángel
  • Carreras, Ana
Series statement
Corporate excellence series
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Brand name products
  • Performance
  • Reputation
  • Brand name products
  • Corporate image
  • Corporations
  • Performance
  • Reputation
Label
Corporate reputation, Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
874923525
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9788483567982
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000407
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)874923525
Label
Corporate reputation, Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
874923525
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9788483567982
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000407
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)874923525

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...