Coverart for item
The Resource Corporate reputation decoded : building, managing and strategising for corporate excellence, Asha Kaul, Avani Desai

Corporate reputation decoded : building, managing and strategising for corporate excellence, Asha Kaul, Avani Desai

Label
Corporate reputation decoded : building, managing and strategising for corporate excellence
Title
Corporate reputation decoded
Title remainder
building, managing and strategising for corporate excellence
Statement of responsibility
Asha Kaul, Avani Desai
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kaul, Asha
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59.6.I4
LC item number
K38 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Desai, Avani
http://library.link/vocab/subjectName
  • Corporations
  • Corporate image
  • Organizational effectiveness
  • Corporate image
  • Corporations
  • Organizational effectiveness
  • India
Label
Corporate reputation decoded : building, managing and strategising for corporate excellence, Asha Kaul, Avani Desai
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation
Control code
871228475
Dimensions
24 cm
Extent
xix, 300 pages
Isbn
9788132117742
Isbn Type
(papaerback : alk. paper)
Lccn
2014001695
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)871228475
Label
Corporate reputation decoded : building, managing and strategising for corporate excellence, Asha Kaul, Avani Desai
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation
Control code
871228475
Dimensions
24 cm
Extent
xix, 300 pages
Isbn
9788132117742
Isbn Type
(papaerback : alk. paper)
Lccn
2014001695
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)871228475

Library Locations

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      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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