Coverart for item
The Resource Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)

Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)

Label
Crash course in marketing for libraries
Title
Crash course in marketing for libraries
Statement of responsibility
Susan W. Alman and Sara Gillespie Swanson
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Alman, Susan Webreck
Dewey number
021.7
Index
index present
LC call number
Z716.3
LC item number
.A46 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Swanson, Sara Gillespie
  • ebrary, Inc
Series statement
Crash course
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
Label
Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release
Control code
ebr10994712
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource.
Form of item
online
Isbn
9781610698719
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Crash course in marketing for libraries, Susan W. Alman and Sara Gillespie Swanson, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release
Control code
ebr10994712
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource.
Form of item
online
Isbn
9781610698719
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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