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The Resource Current research on gender issues in advertising, edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor

Current research on gender issues in advertising, edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor

Label
Current research on gender issues in advertising
Title
Current research on gender issues in advertising
Statement of responsibility
edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor
Contributor
Editor
Subject
Language
eng
Summary
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing womenã and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles.0This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising
Cataloging source
BTCTA
Dewey number
659.1/042
Illustrations
illustrations
Index
index present
LC call number
HF5827.85
LC item number
.C87 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
  • Zotos, Yorgos C.
  • Grau, Stacy Landreth
  • Taylor, Charles R.
http://library.link/vocab/subjectName
  • Sex role in advertising
  • Gender identity in advertising
  • Advertising
  • Werbung
  • Geschlechterforschung
  • Geschlechterstereotyp
  • Geschlechterrolle
  • Advertising
  • Gender identity in advertising
  • Sex role in advertising
Label
Current research on gender issues in advertising, edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor
Instantiates
Publication
Copyright
Note
"The chapters in this book were originally published in the International Journal of Advertising"--Citation Information, page vii
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1002129315
Dimensions
26 cm
Extent
x, 145 pages
Isbn
9780815380207
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1002129315
Label
Current research on gender issues in advertising, edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor
Publication
Copyright
Note
"The chapters in this book were originally published in the International Journal of Advertising"--Citation Information, page vii
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1002129315
Dimensions
26 cm
Extent
x, 145 pages
Isbn
9780815380207
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1002129315

Library Locations

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      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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