Coverart for item
The Resource Cybermarketing : how to use the Internet to market your goods and services, Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi

Cybermarketing : how to use the Internet to market your goods and services, Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi

Label
Cybermarketing : how to use the Internet to market your goods and services
Title
Cybermarketing
Title remainder
how to use the Internet to market your goods and services
Statement of responsibility
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi
Creator
Contributor
Subject
Language
eng
Summary
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy
Cataloging source
OPELS
http://library.link/vocab/creatorName
Bickerton, Pauline
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B53 2000
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bickerton, Matthew
  • Pardesi, Upkar
  • Chartered Institute of Marketing
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet advertising
  • Internet marketing
Label
Cybermarketing : how to use the Internet to market your goods and services, Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi
Instantiates
Publication
Note
"Published in association with the Chartered Institute of Marketing."
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?
Control code
474931015
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvi, 355 pages)
Form of item
online
Isbn
9786611005986
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
95055:95054
Specific material designation
remote
System control number
(OCoLC)474931015
Label
Cybermarketing : how to use the Internet to market your goods and services, Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi
Publication
Note
"Published in association with the Chartered Institute of Marketing."
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?
Control code
474931015
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvi, 355 pages)
Form of item
online
Isbn
9786611005986
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
95055:95054
Specific material designation
remote
System control number
(OCoLC)474931015

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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