Coverart for item
The Resource Data crush : how the information tidal wave is driving new business opportunities, Christopher Surdak

Data crush : how the information tidal wave is driving new business opportunities, Christopher Surdak

Label
Data crush : how the information tidal wave is driving new business opportunities
Title
Data crush
Title remainder
how the information tidal wave is driving new business opportunities
Statement of responsibility
Christopher Surdak
Creator
Subject
Genre
Language
eng
Summary
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data "generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information--all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity--and Data Crush will help you make sense of it all
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Surdak, Christopher
Dewey number
658.4/038
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HD30.2
LC item number
.S87 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Information technology
  • Marketing research
  • Business intelligence
  • Big data
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Information Management
  • Data Mining
  • Big data
  • Information technology
  • Marketing research
Label
Data crush : how the information tidal wave is driving new business opportunities, Christopher Surdak
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part one : what's driving the data crush? -- Mobility -- Virtual living -- Digital commerce -- Online entertainment -- Cloud computing -- "Big data" -- Part two : the impact on business -- Contextification -- Socialfication -- Quantafication -- Appification -- Cloudification -- Thingification -- Part three : how successful businesses will respond -- Polarize -- Accelerate -- Data enable -- Quantification -- Gamify -- Crowdsource
Control code
870334785
Dimensions
unknown
Extent
1 online resource (viii, 300 pages)
Form of item
online
Isbn
9780814433751
Lccn
2013035087
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000372
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)870334785
Label
Data crush : how the information tidal wave is driving new business opportunities, Christopher Surdak
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part one : what's driving the data crush? -- Mobility -- Virtual living -- Digital commerce -- Online entertainment -- Cloud computing -- "Big data" -- Part two : the impact on business -- Contextification -- Socialfication -- Quantafication -- Appification -- Cloudification -- Thingification -- Part three : how successful businesses will respond -- Polarize -- Accelerate -- Data enable -- Quantification -- Gamify -- Crowdsource
Control code
870334785
Dimensions
unknown
Extent
1 online resource (viii, 300 pages)
Form of item
online
Isbn
9780814433751
Lccn
2013035087
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000372
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)870334785

Library Locations

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      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
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      38.946102 -92.330125
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