Coverart for item
The Resource Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross

Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross

Label
Data-driven public relations research : 21st century practices and applications
Title
Data-driven public relations research
Title remainder
21st century practices and applications
Statement of responsibility
Jim Eggensperger and Natalie Redcross
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Eggensperger, Jim
Dewey number
659.2072
Index
index present
LC call number
HD59
LC item number
.E34 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Redcross, Natalie
http://library.link/vocab/subjectName
  • Public relations
  • Quantitative research
  • Public relations
  • Quantitative research
  • Öffentlichkeitsarbeit
  • Quantitative Methode
Label
Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles
Control code
1041574782
Dimensions
25 cm
Extent
vi, 204 pages
Isbn
9781138717077
Lccn
2018015466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1041574782
Label
Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles
Control code
1041574782
Dimensions
25 cm
Extent
vi, 204 pages
Isbn
9781138717077
Lccn
2018015466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1041574782

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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