The Resource Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross
Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross
Resource Information
The item Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- vi, 204 pages
- Contents
-
- Perspective on public relations research
- Truth and the researcher's attitude
- Starting to apply statistics
- Quantitative analysis : part 1
- Guest author chapter: Defining the problem
- Quantitative analysis : Part 2
- Qualitative/categorical analysis
- Part 1
- Qualitative/categorical analysis
- Part 2
- Online and social media measurements
- Ethics in research
- Presenting research results
- Managing PR research
- Data-driven media relations
- Data-driven PR for nonprofit organizations
- Looking ahead in PR research
- Broadcast research
- Advertising research
- Appendix A Barcelona principles
- Isbn
- 9781138717077
- Label
- Data-driven public relations research : 21st century practices and applications
- Title
- Data-driven public relations research
- Title remainder
- 21st century practices and applications
- Statement of responsibility
- Jim Eggensperger and Natalie Redcross
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Eggensperger, Jim
- Dewey number
- 659.2072
- Index
- index present
- LC call number
- HD59
- LC item number
- .E34 2019
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Redcross, Natalie
- http://library.link/vocab/subjectName
-
- Public relations
- Quantitative research
- Public relations
- Quantitative research
- Öffentlichkeitsarbeit
- Quantitative Methode
- Label
- Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles
- Control code
- 1041574782
- Dimensions
- 25 cm
- Extent
- vi, 204 pages
- Isbn
- 9781138717077
- Lccn
- 2018015466
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1041574782
- Label
- Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles
- Control code
- 1041574782
- Dimensions
- 25 cm
- Extent
- vi, 204 pages
- Isbn
- 9781138717077
- Lccn
- 2018015466
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1041574782
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Data-driven-public-relations-research--21st/pIbUO3lcO-I/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Data-driven-public-relations-research--21st/pIbUO3lcO-I/">Data-driven public relations research : 21st century practices and applications, Jim Eggensperger and Natalie Redcross</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
