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The Resource Design form and chaos, Paul Rand

Design form and chaos, Paul Rand

Label
Design form and chaos
Title
Design form and chaos
Statement of responsibility
Paul Rand
Creator
Subject
Language
eng
Summary
  • Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a
  • Consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the
  • Values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present
  • His logos to clients such as Next, IDEO, and IBM
Cataloging source
RSD
http://library.link/vocab/creatorDate
1914-1996
http://library.link/vocab/creatorName
Rand, Paul
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Commercial art
  • Design
  • Designers
Label
Design form and chaos, Paul Rand
Instantiates
Publication
Note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Form + Content -- Good Design Is Goodwill -- Intuition and Ideas -- Logos ... Flags ... Street Signs -- The Presentation -- Next -- The Limited -- The IBM Logo -- AdStar Advanced Storage and Retrieval -- IDEO Design -- Morningstar Investment Advisers -- Computers, Pencils, and Brushes -- Aspects of Book Design -- A Mentor -- From Cassandre to Chaos
Control code
27972555
Dimensions
27 cm
Extent
xii, 218 pages
Isbn
9780300055535
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(WaOLN)1515573
Label
Design form and chaos, Paul Rand
Publication
Note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Form + Content -- Good Design Is Goodwill -- Intuition and Ideas -- Logos ... Flags ... Street Signs -- The Presentation -- Next -- The Limited -- The IBM Logo -- AdStar Advanced Storage and Retrieval -- IDEO Design -- Morningstar Investment Advisers -- Computers, Pencils, and Brushes -- Aspects of Book Design -- A Mentor -- From Cassandre to Chaos
Control code
27972555
Dimensions
27 cm
Extent
xii, 218 pages
Isbn
9780300055535
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(WaOLN)1515573

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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