Coverart for item
The Resource Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Label
Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Title
Digilogue
Title remainder
How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Title variation
Digilog
Creator
Subject
Genre
Language
eng
Summary
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, h
Member of
Cataloging source
IDEBK
http://library.link/vocab/creatorName
Sorman-Nilsson, Anders
Dewey number
  • 658.8
  • 658.8/343
Index
index present
Language note
English
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Product management
  • Business planning
  • Success in business
  • Thought and thinking
  • Digital communications
  • BUSINESS & ECONOMICS
  • Business planning
  • Digital communications
  • Product management
  • Success in business
  • Thought and thinking
Label
Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ABOUT THE AUTHOR; ACKNOWLEDGEMENTS; PROLOGUE; INTRODUCTION; PART I: The fighters size each other up; 1: Digital disruption; Everything that can be digitised will be digitised; Digital is an omnipresent force for change; A digital wave of change; Awareness of yourself and your surroundings is the first step; Endnotes; 2: Analogue versus digital; Hearts versus minds?; Rational versus emotional; Analogue culture -- analogue opportunity; Endnotes; 3: Bringing the old and the new together; The convergence of the digital and the analogue; Laptops and lederhosen
  • The importance of translation in the continuation of the analogue storyEndnotes; 4: Digilogue; Providing value to digital minds and connecting with analogue hearts; The digilogue mix; The Digilogue Strategy Map; Digital examples; Analogue examples; Endnotes; Taking stock; PART II: The battle heats up; 5: Digital grapevine; Big Brother, big data; Death of demographics, and marketing as a science; The precursor to the digital grapevine -- Wagga Wagga; Endnotes; 6: Analogue escapism; Reconnecting by disconnecting: Burning Man; We learn the analogue through the digital
  • Enabling reconnection by disconnectionEndnotes; Taking stock; 7: Digital diffusion of ideas; Diffusing ideas in a digitally disrupted era; We're all in media now; Endnotes; Taking stock; 8: Analogue location drives digital innovation; The importance of local connections; Analogue trust, analogue connections; Business is still local; Wrapping up the fight; Endnotes; PART III: Hanging up the gloves and meeting in the middle; 9: Standing the test of time; The business life cycle; Kodak's missed moment; Georg Sörman; Waves of change; Toy Story reinvented: LEGO; Endnotes; Taking stock
  • 10: Going digilogueStrategising for future success; Taking stock; CONCLUSION; INDEX
Control code
847950230
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781118641408
Lccn
2012276202
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 496099
  • 796034e8-2caf-4889-8980-9a1d6fdf47f3
Specific material designation
remote
System control number
(OCoLC)847950230
Label
Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ABOUT THE AUTHOR; ACKNOWLEDGEMENTS; PROLOGUE; INTRODUCTION; PART I: The fighters size each other up; 1: Digital disruption; Everything that can be digitised will be digitised; Digital is an omnipresent force for change; A digital wave of change; Awareness of yourself and your surroundings is the first step; Endnotes; 2: Analogue versus digital; Hearts versus minds?; Rational versus emotional; Analogue culture -- analogue opportunity; Endnotes; 3: Bringing the old and the new together; The convergence of the digital and the analogue; Laptops and lederhosen
  • The importance of translation in the continuation of the analogue storyEndnotes; 4: Digilogue; Providing value to digital minds and connecting with analogue hearts; The digilogue mix; The Digilogue Strategy Map; Digital examples; Analogue examples; Endnotes; Taking stock; PART II: The battle heats up; 5: Digital grapevine; Big Brother, big data; Death of demographics, and marketing as a science; The precursor to the digital grapevine -- Wagga Wagga; Endnotes; 6: Analogue escapism; Reconnecting by disconnecting: Burning Man; We learn the analogue through the digital
  • Enabling reconnection by disconnectionEndnotes; Taking stock; 7: Digital diffusion of ideas; Diffusing ideas in a digitally disrupted era; We're all in media now; Endnotes; Taking stock; 8: Analogue location drives digital innovation; The importance of local connections; Analogue trust, analogue connections; Business is still local; Wrapping up the fight; Endnotes; PART III: Hanging up the gloves and meeting in the middle; 9: Standing the test of time; The business life cycle; Kodak's missed moment; Georg Sörman; Waves of change; Toy Story reinvented: LEGO; Endnotes; Taking stock
  • 10: Going digilogueStrategising for future success; Taking stock; CONCLUSION; INDEX
Control code
847950230
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781118641408
Lccn
2012276202
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 496099
  • 796034e8-2caf-4889-8980-9a1d6fdf47f3
Specific material designation
remote
System control number
(OCoLC)847950230

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...