Coverart for item
The Resource Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience, Travis Wright, Chris J. Snook

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience, Travis Wright, Chris J. Snook

Label
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Title
Digital sense
Title remainder
the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Statement of responsibility
Travis Wright, Chris J. Snook
Creator
Contributor
Author
Subject
Language
eng
Summary
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
Assigning source
Edited summary from book
Cataloging source
DLC
http://library.link/vocab/creatorName
Wright, Travis
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Snook, Chris J.
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Digital media
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Digital media
  • Internet advertising
  • Internet marketing
Label
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience, Travis Wright, Chris J. Snook
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead
Control code
965922334
Extent
1 online resource
Form of item
online
Isbn
9781119291749
Lccn
2016057120
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
http://library.link/vocab/ext/overdrive/overdriveId
e58b01b0-c9d2-496e-9f86-2ef4711fe4c2
Specific material designation
remote
System control number
(OCoLC)965922334
Label
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience, Travis Wright, Chris J. Snook
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead
Control code
965922334
Extent
1 online resource
Form of item
online
Isbn
9781119291749
Lccn
2016057120
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
http://library.link/vocab/ext/overdrive/overdriveId
e58b01b0-c9d2-496e-9f86-2ef4711fe4c2
Specific material designation
remote
System control number
(OCoLC)965922334

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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