Coverart for item
The Resource Do you make these mistakes in English? : the story of Sherwin Cody's famous language school, Edwin L. Battistella

Do you make these mistakes in English? : the story of Sherwin Cody's famous language school, Edwin L. Battistella

Label
Do you make these mistakes in English? : the story of Sherwin Cody's famous language school
Title
Do you make these mistakes in English?
Title remainder
the story of Sherwin Cody's famous language school
Statement of responsibility
Edwin L. Battistella
Creator
Subject
Genre
Language
eng
Summary
  • "In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth-century cultural history. The author shows how Cody became a businessman - a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows that Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-Improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement." "This book will appeal to anyone interested in the history of English, the history of business, and American Studies generally."--Jacket
  • "In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth-century cultural history. The author shows how Cody became a businessman - a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows that Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-Improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement." "This book will appeal to anyone interested in the history of English, the history of business, and American Studies generally."--BOOK JACKET
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
Battistella, Edwin L
Dewey number
  • 428.0071/50973
  • B
Illustrations
illustrations
Index
index present
LC call number
PE64.C64
LC item number
B38 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Cody, Sherwin
  • English teachers
  • Businesspeople
  • Language and culture
  • Correspondence schools and courses
  • English language
Label
Do you make these mistakes in English? : the story of Sherwin Cody's famous language school, Edwin L. Battistella
Instantiates
Publication
Bibliography note
  • Includes bibliographical references (pages [165]-189) and index
  • "Works by Sherwin Cody": pages [200]-206
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
An advertisement that never changed -- From literature to business -- Good money in good English -- What you want and where to get it -- The 100% self-correcting course in English language -- Grammar and vocabulary -- The finishing touches -- Every day people judge you -- Just 15 minutes a day -- A better self : manners, music, and muscles -- Smile -- Language, culture, and anxiety -- Linguistics and the new rhetoric -- Study at home -- School's out -- The Sherwin Cody legacy
Control code
180204938
Dimensions
22 cm
Extent
x, 214 pages
Isbn
9780195367126
Lccn
2007044652
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)180204938
Label
Do you make these mistakes in English? : the story of Sherwin Cody's famous language school, Edwin L. Battistella
Publication
Bibliography note
  • Includes bibliographical references (pages [165]-189) and index
  • "Works by Sherwin Cody": pages [200]-206
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
An advertisement that never changed -- From literature to business -- Good money in good English -- What you want and where to get it -- The 100% self-correcting course in English language -- Grammar and vocabulary -- The finishing touches -- Every day people judge you -- Just 15 minutes a day -- A better self : manners, music, and muscles -- Smile -- Language, culture, and anxiety -- Linguistics and the new rhetoric -- Study at home -- School's out -- The Sherwin Cody legacy
Control code
180204938
Dimensions
22 cm
Extent
x, 214 pages
Isbn
9780195367126
Lccn
2007044652
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)180204938

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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