Coverart for item
The Resource Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales

Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales

Label
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level
Title
Email marketing by the numbers
Title remainder
how to use the world's greatest marketing tool to take any organization to the next level
Statement of responsibility
Chris Baggott ; with Ali Sales
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Baggott, Chris
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B29 2007
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Electronic mail systems
Label
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
Control code
80917140
Dimensions
24 cm
Extent
ix, 294 pages
Isbn
9780470122457
Isbn Type
(cloth)
Lccn
2007002737
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)80917140
Label
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
Control code
80917140
Dimensions
24 cm
Extent
ix, 294 pages
Isbn
9780470122457
Isbn Type
(cloth)
Lccn
2007002737
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)80917140

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      38.944491 -92.326012
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