The Resource Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
Resource Information
The item Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- ix, 294 pages
- Contents
-
- Introduction : By the numbers : what's it all about?
- What is marketing's goal?
- Is email the perfect marketing tool?
- What's wrong with email?
- Subscriber engagement : what matters?
- Building a killer database
- Segmenting for relevance
- Finding or creating relevant content
- The role of email in viral and word-of-mouth marketing
- Analytics that matter
- Testing against your goals
- Using surveys, forms, and other feedback tools
- Triggers, transactions, and integration
- Are you a spammer?
- Isbn
- 9780470122457
- Label
- Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level
- Title
- Email marketing by the numbers
- Title remainder
- how to use the world's greatest marketing tool to take any organization to the next level
- Statement of responsibility
- Chris Baggott ; with Ali Sales
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Baggott, Chris
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .B29 2007
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Internet marketing
- Electronic mail systems
- Label
- Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
- Control code
- 80917140
- Dimensions
- 24 cm
- Extent
- ix, 294 pages
- Isbn
- 9780470122457
- Isbn Type
- (cloth)
- Lccn
- 2007002737
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)80917140
- Label
- Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
- Control code
- 80917140
- Dimensions
- 24 cm
- Extent
- ix, 294 pages
- Isbn
- 9780470122457
- Isbn Type
- (cloth)
- Lccn
- 2007002737
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)80917140
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Email-marketing-by-the-numbers--how-to-use-the/G7bAhWYWDIs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Email-marketing-by-the-numbers--how-to-use-the/G7bAhWYWDIs/">Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
