Coverart for item
The Resource Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales

Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales

Label
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level
Title
Email marketing by the numbers
Title remainder
how to use the world's greatest marketing tool to take any organization to the next level
Statement of responsibility
Chris Baggott ; with Ali Sales
Creator
Subject
Language
eng
Summary
"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket
Cataloging source
N$T
http://library.link/vocab/creatorName
Baggott, Chris
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B29 2007eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Electronic mail systems
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic mail systems
  • Internet marketing
Label
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
Control code
166327772
Dimensions
unknown
Extent
1 online resource (ix, 294 pages)
File format
unknown
Form of item
online
Isbn
9780470148280
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000017
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)166327772
Label
Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level, Chris Baggott ; with Ali Sales
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
Control code
166327772
Dimensions
unknown
Extent
1 online resource (ix, 294 pages)
File format
unknown
Form of item
online
Isbn
9780470148280
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000017
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)166327772

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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