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The Resource Endorsements in advertising : a social history, Kerry Segrave

Endorsements in advertising : a social history, Kerry Segrave

Label
Endorsements in advertising : a social history
Title
Endorsements in advertising
Title remainder
a social history
Statement of responsibility
Kerry Segrave
Creator
Subject
Genre
Language
eng
Summary
"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Segrave, Kerry
Dewey number
659.1/042
Illustrations
illustrations
Index
index present
LC call number
HF5831
LC item number
.S44 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Endorsements in advertising : a social history, Kerry Segrave
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 217-224) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Testimonials get off to a rocky start: the years to 1919 -- Testimonials arrive, 1920s -- The ethics of testimonials, 1929 -- The FTC looks askance: hollywood loves Lux soap, 1930s -- Endorsements hit a long slow period, 1940-1974 -- Testimonials boom in the modern era, 1975-2003 -- Athletes dominate the field, 1975-2003 -- Legal points, government agencies, medical men -- And scams -- Mistakes, pitfalls, and bad boys -- Statistics, money, and effectiveness -- Conclusion
Control code
57515046
Dimensions
23 cm
Extent
vii, 231 pages
Isbn
9780786420438
Isbn Type
(softcover : alk. paper)
Lccn
2005001968
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Endorsements in advertising : a social history, Kerry Segrave
Publication
Bibliography note
Includes bibliographical references (pages 217-224) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Testimonials get off to a rocky start: the years to 1919 -- Testimonials arrive, 1920s -- The ethics of testimonials, 1929 -- The FTC looks askance: hollywood loves Lux soap, 1930s -- Endorsements hit a long slow period, 1940-1974 -- Testimonials boom in the modern era, 1975-2003 -- Athletes dominate the field, 1975-2003 -- Legal points, government agencies, medical men -- And scams -- Mistakes, pitfalls, and bad boys -- Statistics, money, and effectiveness -- Conclusion
Control code
57515046
Dimensions
23 cm
Extent
vii, 231 pages
Isbn
9780786420438
Isbn Type
(softcover : alk. paper)
Lccn
2005001968
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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