Coverart for item
The Resource Engaged journalism : connecting with digitally empowered news audiences, Jake Batsell

Engaged journalism : connecting with digitally empowered news audiences, Jake Batsell

Label
Engaged journalism : connecting with digitally empowered news audiences
Title
Engaged journalism
Title remainder
connecting with digitally empowered news audiences
Statement of responsibility
Jake Batsell
Creator
Author
Subject
Language
eng
Summary
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement. --Provided by publisher
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Batsell, Jake
Dewey number
071/.3
Illustrations
illustrations
Index
index present
LC call number
PN4867.2
LC item number
.B38 2015
Literary form
non fiction
Nature of contents
bibliography
Series statement
Columbia journalism review books
http://library.link/vocab/subjectName
  • Journalism
  • News audiences
  • Online journalism
  • Social media
  • PERFORMING ARTS / General
Label
Engaged journalism : connecting with digitally empowered news audiences, Jake Batsell
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: Why engagement matters -- Face-to-face engagement: How news organizations build digital loyalty and generate revenue through the "original platform" -- News as conversation: Not just informing but involving the audience -- Mining Niche communities: Serving topical and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive experiences -- Sustaining engaged journalism: Measuring and monetizing the audience relationship -- Conclusion
Control code
883391303
Dimensions
22 cm
Extent
xxxiv, 195 pages
Isbn
9780231168342
Lccn
2014011950
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)883391303
Label
Engaged journalism : connecting with digitally empowered news audiences, Jake Batsell
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: Why engagement matters -- Face-to-face engagement: How news organizations build digital loyalty and generate revenue through the "original platform" -- News as conversation: Not just informing but involving the audience -- Mining Niche communities: Serving topical and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive experiences -- Sustaining engaged journalism: Measuring and monetizing the audience relationship -- Conclusion
Control code
883391303
Dimensions
22 cm
Extent
xxxiv, 195 pages
Isbn
9780231168342
Lccn
2014011950
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)883391303

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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