The Resource Evaluation of the national youth anti-drug media campaign : second semi-annual report of findings, by Westat, Annenburg School for Communication, University of Pennsylvania ; [authors, Robert Hornik, and others], (electronic resource)

Evaluation of the national youth anti-drug media campaign : second semi-annual report of findings, by Westat, Annenburg School for Communication, University of Pennsylvania ; [authors, Robert Hornik, and others], (electronic resource)

Label
Evaluation of the national youth anti-drug media campaign : second semi-annual report of findings
Title
Evaluation of the national youth anti-drug media campaign
Title remainder
second semi-annual report of findings
Statement of responsibility
by Westat, Annenburg School for Communication, University of Pennsylvania ; [authors, Robert Hornik, and others]
Contributor
Subject
Genre
Cataloging source
MMU
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Hornik, Robert C
  • Westat, Inc
  • Annenberg School of Communications (University of Pennsylvania)
  • National Institute on Drug Abuse
http://library.link/vocab/subjectName
  • Substance-Related Disorders
  • Substance-Related Disorders
  • Adolescent
  • Advertising as Topic
  • Attitude to Health
  • Child
Label
Evaluation of the national youth anti-drug media campaign : second semi-annual report of findings, by Westat, Annenburg School for Communication, University of Pennsylvania ; [authors, Robert Hornik, and others], (electronic resource)
Instantiates
Publication
Note
  • Title from title screen viewed July 31, 2002
  • "Delivered to National Institute on Drug Abuse, National Institutes of Health"
  • "Contract no. N01DA-8-5063"
  • "April 2001"
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Executive summary -- Introduction -- Summary of evaluation plan -- Exposure to media campaign advertising -- Exposure to other sources of drug information and education for youth -- Parents exposure to non-campaign anti-drug or parenting messages -- Marijuana use among youth -- Drug beliefs, intentions, and attitudes among youth -- Parent-child talk about drugs, monitoring, and family activities -- Attitudes about talking, parental monitoring, and children's drug use -- Preliminary evidence about campaign effects on youth drug cognitions -- Preliminary evidence about campaign effects on parenting behavior and cognitions -- Sample design, development of weights, confidence intervals and data suppresion, and geography -- Data collection methodology and response rates -- Measurement quality -- Methodology for confounder control -- Waves 1 and 2: NSPY anti-drug advertisements shown to respondents -- Construction of exposure indices
Control code
50281801
Dimensions
unknown
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System details
Mode of access: World Wide Web
Type of computer file
Text in pdf format.
Label
Evaluation of the national youth anti-drug media campaign : second semi-annual report of findings, by Westat, Annenburg School for Communication, University of Pennsylvania ; [authors, Robert Hornik, and others], (electronic resource)
Publication
Note
  • Title from title screen viewed July 31, 2002
  • "Delivered to National Institute on Drug Abuse, National Institutes of Health"
  • "Contract no. N01DA-8-5063"
  • "April 2001"
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Executive summary -- Introduction -- Summary of evaluation plan -- Exposure to media campaign advertising -- Exposure to other sources of drug information and education for youth -- Parents exposure to non-campaign anti-drug or parenting messages -- Marijuana use among youth -- Drug beliefs, intentions, and attitudes among youth -- Parent-child talk about drugs, monitoring, and family activities -- Attitudes about talking, parental monitoring, and children's drug use -- Preliminary evidence about campaign effects on youth drug cognitions -- Preliminary evidence about campaign effects on parenting behavior and cognitions -- Sample design, development of weights, confidence intervals and data suppresion, and geography -- Data collection methodology and response rates -- Measurement quality -- Methodology for confounder control -- Waves 1 and 2: NSPY anti-drug advertisements shown to respondents -- Construction of exposure indices
Control code
50281801
Dimensions
unknown
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System details
Mode of access: World Wide Web
Type of computer file
Text in pdf format.

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