Coverart for item
The Resource Fame & fortune : how successful companies build winning reputations, Charles J. Fombrun and Cees B.M. van Riel

Fame & fortune : how successful companies build winning reputations, Charles J. Fombrun and Cees B.M. van Riel

Label
Fame & fortune : how successful companies build winning reputations
Title
Fame & fortune
Title remainder
how successful companies build winning reputations
Statement of responsibility
Charles J. Fombrun and Cees B.M. van Riel
Title variation
Fame and fortune
Creator
Contributor
Subject
Language
eng
Summary
"Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket
Member of
Cataloging source
AU@
http://library.link/vocab/creatorName
Fombrun, Charles J
Dewey number
659.1
Index
no index present
LC call number
HD59.2
LC item number
.F657 2004
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Riel, C. B. M. van
Series statement
Financial Times Prentice Hall books
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Brand name products
  • Brand name products
  • Corporate image
  • Corporations
Label
Fame & fortune : how successful companies build winning reputations, Charles J. Fombrun and Cees B.M. van Riel
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Why Reputations Matter -- Ch. 2. What Are Reputations Worth? -- Ch. 3. Who's Tops -- And Who's Not? -- Ch. 4. From Fame to Fortune -- Ch. 5. The Roots of Fame -- Ch. 6. Be Visible -- Ch. 7. Be Distinctive -- Ch. 8. Be Authentic -- Ch. 9. Be Transparent -- Ch. 10. Be Consistent -- Ch. 11. Becoming a Top Company: The Case of FedEx
Control code
224028408
Dimensions
unknown
Extent
1 online resource.
File format
one file format
Form of item
online
Isbn
9780130937377
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
System control number
(OCoLC)224028408
Label
Fame & fortune : how successful companies build winning reputations, Charles J. Fombrun and Cees B.M. van Riel
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Why Reputations Matter -- Ch. 2. What Are Reputations Worth? -- Ch. 3. Who's Tops -- And Who's Not? -- Ch. 4. From Fame to Fortune -- Ch. 5. The Roots of Fame -- Ch. 6. Be Visible -- Ch. 7. Be Distinctive -- Ch. 8. Be Authentic -- Ch. 9. Be Transparent -- Ch. 10. Be Consistent -- Ch. 11. Becoming a Top Company: The Case of FedEx
Control code
224028408
Dimensions
unknown
Extent
1 online resource.
File format
one file format
Form of item
online
Isbn
9780130937377
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
System control number
(OCoLC)224028408

Library Locations

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      38.946102 -92.330125
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