The Resource Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company, Deborah L. Roberts, Frank T. Piller

Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company, Deborah L. Roberts, Frank T. Piller

Label
Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company
Title
Finding the right role for social media in innovation
Title remainder
many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company
Statement of responsibility
Deborah L. Roberts, Frank T. Piller
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Roberts, Deborah L
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Piller, Frank T.
http://library.link/vocab/subjectName
  • Business planning
  • Social media
  • Technological innovations
  • Business planning
  • Social media
  • Technological innovations
Label
Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company, Deborah L. Roberts, Frank T. Piller
Instantiates
Publication
Copyright
Note
"Vol. 57, no. 3 Reprint #57303."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
946526869
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000732
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)946526869
Label
Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company, Deborah L. Roberts, Frank T. Piller
Publication
Copyright
Note
"Vol. 57, no. 3 Reprint #57303."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
946526869
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000732
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)946526869

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      38.946102 -92.330125
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