Coverart for item
The Resource Flip the funnel : how to use existing customers to gain new ones, Joseph Jaffe

Flip the funnel : how to use existing customers to gain new ones, Joseph Jaffe

Label
Flip the funnel : how to use existing customers to gain new ones
Title
Flip the funnel
Title remainder
how to use existing customers to gain new ones
Statement of responsibility
Joseph Jaffe
Creator
Subject
Language
eng
Summary
"If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel <U+2013> the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget <U+2013> in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services."--Publisher's website
Cataloging source
N$T
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Jaffe, Joseph
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.J33 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Business referrals
  • Customer services
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business referrals
  • Customer relations
  • Customer services
Label
Flip the funnel : how to use existing customers to gain new ones, Joseph Jaffe
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; Index
Control code
593297061
Dimensions
unknown
Extent
1 online resource (xviii, 286 pages)
File format
unknown
Form of item
online
Isbn
9781118257852
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
3c3a5bab-c1b0-4c94-9bc9-5c8ff70d26a8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)593297061
Label
Flip the funnel : how to use existing customers to gain new ones, Joseph Jaffe
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; Index
Control code
593297061
Dimensions
unknown
Extent
1 online resource (xviii, 286 pages)
File format
unknown
Form of item
online
Isbn
9781118257852
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
3c3a5bab-c1b0-4c94-9bc9-5c8ff70d26a8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)593297061

Library Locations

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      38.946102 -92.330125
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