Coverart for item
The Resource Freud on Madison Avenue : motivation research and subliminal advertising in America, Lawrence R. Samuel

Freud on Madison Avenue : motivation research and subliminal advertising in America, Lawrence R. Samuel

Label
Freud on Madison Avenue : motivation research and subliminal advertising in America
Title
Freud on Madison Avenue
Title remainder
motivation research and subliminal advertising in America
Statement of responsibility
Lawrence R. Samuel
Creator
Subject
Genre
Language
eng
Summary
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter
Member of
Cataloging source
CN8ML
http://library.link/vocab/creatorName
Samuel, Lawrence R
Dewey number
659.101/9
Index
index present
Language note
In English
LC call number
HF5415.34
LC item number
.S26 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
EBL-Schweitzer
http://library.link/vocab/subjectName
  • Consumer behavior
  • Advertising
  • Subliminal advertising
  • Motivation research (Marketing)
  • HISTORY
  • Advertising
  • Consumer behavior
  • Motivation research (Marketing)
  • Subliminal advertising
  • United States
Label
Freud on Madison Avenue : motivation research and subliminal advertising in America, Lawrence R. Samuel
Instantiates
Publication
Note
OldControl:muse9780812204872
Antecedent source
not applicable
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects
Control code
794700595
Extent
1 online resource (218 pages)
Form of item
online
Isbn
9781283896863
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.9783/9780812204872
Quality assurance targets
not applicable
Reformatting quality
not applicable
Specific material designation
remote
System control number
(OCoLC)794700595
Label
Freud on Madison Avenue : motivation research and subliminal advertising in America, Lawrence R. Samuel
Publication
Note
OldControl:muse9780812204872
Antecedent source
not applicable
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects
Control code
794700595
Extent
1 online resource (218 pages)
Form of item
online
Isbn
9781283896863
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.9783/9780812204872
Quality assurance targets
not applicable
Reformatting quality
not applicable
Specific material designation
remote
System control number
(OCoLC)794700595

Library Locations

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      38.944491 -92.326012
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