Coverart for item
The Resource Game on : energize your business with social media games, Jon Radoff ; technical editor, Ethan Kidhardt

Game on : energize your business with social media games, Jon Radoff ; technical editor, Ethan Kidhardt

Label
Game on : energize your business with social media games
Title
Game on
Title remainder
energize your business with social media games
Statement of responsibility
Jon Radoff ; technical editor, Ethan Kidhardt
Creator
Contributor
Editor
Subject
Language
eng
Summary
A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment, the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they work at all. The first part of the book explains what makes games fun, while the second part reviews the process and details of game design
Cataloging source
OHS
http://library.link/vocab/creatorName
Radoff, Jon
Dewey number
658.8/72
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
LC item number
.R33 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kidhardt, Ethan
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Internet games
  • Computer games
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marknadsföring via Internet
  • Sociala medier
  • Onlinespel
  • Internet marketing
  • Marketing
  • Social media
Label
Game on : energize your business with social media games, Jon Radoff ; technical editor, Ethan Kidhardt
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda
Control code
728832367
Dimensions
unknown
Extent
1 online resource (xxxix, 390 pages)
Form of item
online
Isbn
9781118089323
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613397706
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000113
  • 039ef1e0-36c3-4e90-b52f-918fdeaa911a
Specific material designation
remote
System control number
(OCoLC)728832367
Label
Game on : energize your business with social media games, Jon Radoff ; technical editor, Ethan Kidhardt
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
other
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda
Control code
728832367
Dimensions
unknown
Extent
1 online resource (xxxix, 390 pages)
Form of item
online
Isbn
9781118089323
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613397706
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000113
  • 039ef1e0-36c3-4e90-b52f-918fdeaa911a
Specific material designation
remote
System control number
(OCoLC)728832367

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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