Coverart for item
The Resource Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard

Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard

Label
Get scrappy : smarter digital marketing for businesses big and small
Title
Get scrappy
Title remainder
smarter digital marketing for businesses big and small
Statement of responsibility
Nick Westergaard
Creator
Author
Subject
Language
eng
Summary
Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters
Cataloging source
DLC
http://library.link/vocab/creatorName
Westergaard, Nick
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.W473 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Digital media
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Digital media
  • Internet advertising
  • Internet marketing
  • Marketing
Label
Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part One: Smart Steps You Can't Skip -- The Brand Behind the Megaphone -- Map Your Marketing -- Follow Your Digital Compass -- Part Two: Do More with Less -- Create a Question Engine -- Embrace Your People Power -- Connect Your Digital Dots -- Part Three: Simplify for the Long Haul -- The Simplification Game -- Measure What Matters -- Putting It Together -- Appendix; Get Scrappy -- A Reference Guide; Discussion Group Questions
  • About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM
Control code
930875534
Extent
1 online resource
Form of item
online
Isbn
9780814437315
Lccn
2015047287
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
a2f1839a-c514-4941-90c1-d4addeb46168
Specific material designation
remote
System control number
(OCoLC)930875534
Label
Get scrappy : smarter digital marketing for businesses big and small, Nick Westergaard
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part One: Smart Steps You Can't Skip -- The Brand Behind the Megaphone -- Map Your Marketing -- Follow Your Digital Compass -- Part Two: Do More with Less -- Create a Question Engine -- Embrace Your People Power -- Connect Your Digital Dots -- Part Three: Simplify for the Long Haul -- The Simplification Game -- Measure What Matters -- Putting It Together -- Appendix; Get Scrappy -- A Reference Guide; Discussion Group Questions
  • About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM
Control code
930875534
Extent
1 online resource
Form of item
online
Isbn
9780814437315
Lccn
2015047287
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
a2f1839a-c514-4941-90c1-d4addeb46168
Specific material designation
remote
System control number
(OCoLC)930875534

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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