Coverart for item
The Resource Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman

Label
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products
Title
Getting it right the second time
Title remainder
how American ingenuity transformed forty-nine marketing failures into some of our most successful products
Statement of responsibility
Michael Gershman
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Gershman, Michael
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Branding (Marketing)
  • Brand name products
Label
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 257-262) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
21407250
Dimensions
25 cm
Extent
xviii, 270 pages
Isbn
9780201550825
Lccn
90035428
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(WaOLN)1366474
Label
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman
Publication
Bibliography note
Includes bibliographical references (pages 257-262) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
21407250
Dimensions
25 cm
Extent
xviii, 270 pages
Isbn
9780201550825
Lccn
90035428
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(WaOLN)1366474

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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