Coverart for item
The Resource Google AdWords, Anastasia Holdren

Google AdWords, Anastasia Holdren

Label
Google AdWords
Title
Google AdWords
Statement of responsibility
Anastasia Holdren
Title variation
AdWords
Creator
Subject
Language
eng
Summary
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them
Cataloging source
UMI
http://library.link/vocab/creatorName
Holdren, Anastasia
Dewey number
658.87202
Illustrations
  • illustrations
  • maps
Index
no index present
LC call number
HF5415.1265
LC item number
.H6543 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Electronic commerce
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic commerce
  • Internet advertising
  • Internet marketing
Label
Google AdWords, Anastasia Holdren
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
794554051
Dimensions
unknown
Extent
1 online resource (xviii, 169 pages)
File format
unknown
Form of item
online
Isbn
9781449314811
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, maps
http://library.link/vocab/ext/overdrive/overdriveId
fd77dc05-ab70-459b-9068-dd4a39273df4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)794554051
Label
Google AdWords, Anastasia Holdren
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
794554051
Dimensions
unknown
Extent
1 online resource (xviii, 169 pages)
File format
unknown
Form of item
online
Isbn
9781449314811
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, maps
http://library.link/vocab/ext/overdrive/overdriveId
fd77dc05-ab70-459b-9068-dd4a39273df4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)794554051

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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