Coverart for item
The Resource Google AdWords for dummies, by Howie Jacobson, Kristie McDonald, and Joel McDonald

Google AdWords for dummies, by Howie Jacobson, Kristie McDonald, and Joel McDonald

Label
Google AdWords for dummies
Title
Google AdWords for dummies
Statement of responsibility
by Howie Jacobson, Kristie McDonald, and Joel McDonald
Creator
Contributor
Subject
Language
eng
Summary
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In
Member of
Cataloging source
E7B
http://library.link/vocab/creatorName
Jacobson, Howie
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.J33 2012eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • McDonald, Kristie
  • McDonald, Joel
Series statement
--For dummies
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet advertising
  • Internet marketing
Label
Google AdWords for dummies, by Howie Jacobson, Kristie McDonald, and Joel McDonald
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Becoming a Google advertiser -- pt. 2. Preparing your AdWords campaign -- pt. 3. Launching your first campaign -- pt. 4. Managing your AdWords campaigns -- pt. 5. Expanding and leveraging your results -- pt. 6. The part of tens
Control code
774281410
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (xxii, 404 pages)
Form of item
online
Isbn
9781118230244
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000145
  • 2df91c9b-ddd4-49bd-b577-8d1477b9f4b4
Specific material designation
remote
System control number
(OCoLC)774281410
Label
Google AdWords for dummies, by Howie Jacobson, Kristie McDonald, and Joel McDonald
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Becoming a Google advertiser -- pt. 2. Preparing your AdWords campaign -- pt. 3. Launching your first campaign -- pt. 4. Managing your AdWords campaigns -- pt. 5. Expanding and leveraging your results -- pt. 6. The part of tens
Control code
774281410
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (xxii, 404 pages)
Form of item
online
Isbn
9781118230244
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000145
  • 2df91c9b-ddd4-49bd-b577-8d1477b9f4b4
Specific material designation
remote
System control number
(OCoLC)774281410

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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